AllBusinessBrandExperience

Göteborgs-Posten

01/04

Traditional newspapers are facing a harsh reality. Information is available everywhere. Google and Facebook are providing a reach news media can only dream of. The business model of giving away digital content for free is broken. Print and distribution costs are increasing as volumes go down.


Unbiased and in-depth truths however, are hard to come by. And independent newspapers have an important role to play in a democratic society.


In a co-creative process we shaped the new GP brand strategy and experience around quality journalism, pride and a new business model. A strong purpose united the organisation and a completely redesigned customer experience provided new value for readers everywhere.

Brand platform
Design platform
Design applications
Digital product design
Brand direction
Activation plan

Ojity, Uni3, Red Dot Award 2021
Ojity, Uni3, Red Dot Award 2021

Uni3 by Geely

01/02

A home for innovators. We partnered with Geely to develop an open campus concept, a strong brand and a great brand experience on-site and in digital channels.


Red Dot Winner, Brand & Design, 2021
Transform Award Nordics, Gold, 2021
Transform Award Nordics, Silver, 2021

Brand platform

Design platform

Online experience

Activation plan

SystemWeaver

01/02

A refined value proposition. A new way to go to market. A clearer way to package the products and services. And a bold new identity to support the new positioning. SystemWeaver is a world leading tool for helping teams in complex product development stay in control.

Brand platform
Design platform
Online experience

Chippio

01/02

A new challenger brand for leading european electricity provider Fortum. Chippio is a 100% digital, low cost service designed for a growing sharing economy. First launched in Spain.

Brand platform
Design platform
Digital product design

Aurobay

01/02

Transforming a world leading product organisation into a visionary and brand driven company. Aurobay is a spin off from Volvo Car Corporation.


Indigo Design Awards, Winner, 2022
Transform Awards Nordics, Gold, 2002
Transform Awards Nordics, Bronze, 2022

Brand platform
Design platform
Design applications
Digital service design

Gothenburg Museum of Art

01/04

Capturing the experience of visiting one of the foremost art collections in Northern Europe. A curious, playful and inviting brand.

Brand platform

Design platform

Design applications

Online experience

Ondosis

We're on a journey with Medtech startup OnDosis to revolutionize how people take their medicine. Helping them build a strong solution brand.

Brand platform

Design platform

Activation plan

ByggVesta

Supporting ByggVestas journey from challenger to a leading innovator in green housing, social sustainability and out-of-the-box thinking.

Brand platform
Design platform
Digital product design
Brand direction
Activation support

BK Häcken

01/03

The design of the new crest was a deep dive into supporter culture. We created something entirely new – and made it feel like it had never changed at all.

Brand platform

Design platform

Loxy

Making the harsh Norwegian nature a major part of the brand. We power Loxys journey towards a global challenger for safeguarding premium outdoor clothing.

Brand platform

Design platform

Activation plan

GoVelo

01/02

Together with GoVelo we set out to change the way we fix our bikes. Wherever we are. Whenever we need it. Always at our fingertips.

Brand platform
Design platform
Digital product design