OnDosis is an AstraZeneca spin-out and they are here to change the world of medicine – for good. But to succeed they must introduce a completely new way of thinking and disrupt a conservative global business.

From pills to individualised dosing

Pills and capsules have been around since the mid 1900s. With new advanced medicines comes the need to be more precise. Different amounts for different people, over time or depending on the effect. And the possibility for doctors to fine-tune the dose remotely. OnDosis is a better alternative every day of the week, but old habits are hard to change.

The click of a button

The brand is built around a very simple idea. With the click of a button, the user is always on the right dose of medicine. It’s in the name. It’s in the logo. And it’s in the scaled down simplicity of the design.

An agile process

We have worked with OnDosis from the early start-up days of seed investments, to having a working product and a team to take it to the next level. The brand has evolved with the business, and rather than making a big upfront investment in the brand, we have developed it step by step - to keep it cost effective and be open for fast changes.