Traditional newspapers are facing a harsh reality. Information is available everywhere. Google and Facebook are providing a reach news media can only dream of. The business model of giving away digital content for free is broken. Print and distribution costs are increasing as volumes go down.

Unbiased and in-depth truths however, are hard to come by. And independent newspapers have an important role to play in a democratic society.

In a co-creative process we shaped the new GP brand strategy and experience around quality journalism, pride and a new business model. A strong purpose united the organisation and a completely redesigned customer experience provided new value for readers everywhere.

A home for innovators. We partnered with Geely to develop an open campus concept, a strong brand and a great brand experience on-site and in digital channels.

Red Dot Winner, Brand & Design, 2021
Transform Award Nordics, Gold, 2021
Transform Award Nordics, Silver, 2021

Transforming a world leading product organisation into a visionary and brand driven company. Aurobay is a spin off from Volvo Car Corporation.

Indigo Design Awards, Winner, 2022
Transform Awards Nordics, Gold, 2002
Transform Awards Nordics, Bronze, 2022