People aren't that interested in banking

Client Gemalto

Industry Digital security

Founded 2006

Location Headquarters in Paris

Do we want people logging into Facebook using their safe, secure, regulated bank identity? Or do we want people logging into the bank using their Facebook identity? That banks should be the guardians of Digital ID is at the core of the new positioning strategy and narrative we developed to help the world-leader in digital security, Gemalto, reach their customers in the banking sector.